# Norse Atlantic: connect the launch across teams | Marketfield Index

> An airline launch connects strategy, acquisition and responsibility.

Source: https://globalagenciesindex.com/cases/norse-launch/
Language: en
Source review date: 2026-09-11

Case analysis

An airline launch connects strategy, acquisition and responsibility.

Agency-reported work; source checked on 11 September 2026.

## The original task

Impression describes helping a new airline devise and deliver an international digital marketing strategy.

## Work described by the agency

The agency reports paid channels, conversion work, customer-journey alignment and a responsibility matrix.

## Editorial interpretation: what to apply

Ask candidates to explain the buying journey before prescribing channels. If the audience needs time to decide, immediate-conversion reporting can miss preparation. Name who approves cross-channel changes and which observations would cause the strategy to change.

## Data and applicability limits

The publication uses multiple measures and periods. Growth is not an independently audited estimate of agency contribution, and airline behaviour may differ from your project.

## Before using this example in a brief

- Request the starting conditions and the agency’s precise contribution.

- Ask which materials and process can be demonstrated for your audience.

- Define an acceptance test that does not depend on repeating a headline result.

[Impression](https://globalagenciesindex.com/agencies/impression/)

## Source and reading context

The linked publication supports the factual example or technical context. The checklist and commissioning advice are editorial interpretation.

[Read the original source](https://www.impressiondigital.com/our-work/norse-atlantic-airways-strategy/)

### Related work

[Full-cycle marketing](https://globalagenciesindex.com/services/full-cycle-marketing/) [Conversion rate optimization](https://globalagenciesindex.com/services/conversion-rate-optimization/) [Marketing analytics](https://globalagenciesindex.com/services/marketing-analytics/) [Back to the library](https://globalagenciesindex.com/cases/)

## Primary sources

- [https://www.impressiondigital.com/our-work/norse-atlantic-airways-strategy/](https://www.impressiondigital.com/our-work/norse-atlantic-airways-strategy/)