# Brief a localized landing page | Marketfield Index

> Specify the audience decision, not just a layout.

Source: https://globalagenciesindex.com/guides/localized-landing-brief/
Language: en
Source review date: 2026-09-11

Practical guide

Specify the audience decision, not just a layout.

## Work through the decision

- State where the reader arrives from, what they know and which action the page supports. Include objections and evidence that addresses them.

- Name the reviewer and source of each claim. Identify adaptation decisions for examples, terminology and the expected sales response.

- Define acceptance through reading, navigation, form success, measurement and handover. Include a compact phone and keyboard operation.

## Decision to take away

The brief is ready when content, implementation and sales owners agree on a journey they can test together.

## A brief you can use

Adapt the text to your project

Brief a localized landing page
- State where the reader arrives from, what they know and which action the page supports. Include objections and evidence that addresses them.
- Name the reviewer and source of each claim. Identify adaptation decisions for examples, terminology and the expected sales response.
- Define acceptance through reading, navigation, form success, measurement and handover. Include a compact phone and keyboard operation.
Owner:
Missing evidence:
Acceptance decision:

## Source and reading context

The linked publication supports the factual example or technical context. The checklist and commissioning advice are editorial interpretation.

[Read the original source](https://www.w3.org/WAI/WCAG22/quickref/)

### Related work

[Website development](https://globalagenciesindex.com/services/website-development/) [Marketing analytics](https://globalagenciesindex.com/services/marketing-analytics/) [Back to the library](https://globalagenciesindex.com/guides/)

A closer look

## A coordinated launch with Pickles?

Pickles lists coordinated international-launch work. Its United Elite Group case connects a website, advertising and a sales system. Review the evidence and confirm the team for your language and market.

[Discuss your brief](https://pickles.team/?utm_source=globalagenciesindex_com&utm_medium=referral&utm_campaign=guide_localized_landing_brief) [Read the evidence first](https://globalagenciesindex.com/agencies/pickles-team/)

## Primary sources

- [https://www.w3.org/WAI/WCAG22/quickref/](https://www.w3.org/WAI/WCAG22/quickref/)