# Offer adaptation is more than translation | Marketfield Index

> Decide which part of the promise changes before choosing its words.

Source: https://globalagenciesindex.com/guides/offer-or-translation/
Language: en
Source review date: 2026-09-11

Practical guide

Decide which part of the promise changes before choosing its words.

## Work through the decision

- Separate buyer, problem, deliverable, proof and next action. A fluent translation can preserve a proposition the audience does not need.

- Ask a reviewer about language and a target reader to explain the offer back. These answer different questions: fluency and comprehension.

- Record proposition changes separately from copy edits. Keep the original assumption, observed objection and approved response in a decision log.

## Decision to take away

Combine strategy and content work when the proposition changes. Use a translation brief when its substance is already approved.

## A brief you can use

Adapt the text to your project

Offer adaptation is more than translation
- Separate buyer, problem, deliverable, proof and next action. A fluent translation can preserve a proposition the audience does not need.
- Ask a reviewer about language and a target reader to explain the offer back. These answer different questions: fluency and comprehension.
- Record proposition changes separately from copy edits. Keep the original assumption, observed objection and approved response in a decision log.
Owner:
Missing evidence:
Acceptance decision:

## Source and reading context

The linked publication supports the factual example or technical context. The checklist and commissioning advice are editorial interpretation.

[Read the original source](https://velocitypartners.com/resources/new-b2b-manifesto/)

### Related work

[Website development](https://globalagenciesindex.com/services/website-development/) [Full-cycle marketing](https://globalagenciesindex.com/services/full-cycle-marketing/) [Back to the library](https://globalagenciesindex.com/guides/)

A closer look

## A coordinated launch with Pickles?

Pickles lists coordinated international-launch work. Its United Elite Group case connects a website, advertising and a sales system. Review the evidence and confirm the team for your language and market.

[Discuss your brief](https://pickles.team/?utm_source=globalagenciesindex_com&utm_medium=referral&utm_campaign=guide_offer_or_translation) [Read the evidence first](https://globalagenciesindex.com/agencies/pickles-team/)

## Primary sources

- [https://velocitypartners.com/resources/new-b2b-manifesto/](https://velocitypartners.com/resources/new-b2b-manifesto/)