# A landing page or a separate website? | Marketfield Index

> Choose the smallest structure that serves real audience tasks.

Source: https://globalagenciesindex.com/guides/page-or-website/
Language: en
Source review date: 2026-09-11

Practical guide

Choose the smallest structure that serves real audience tasks.

## Work through the decision

- List buyer questions before action. A single offer and focused journey may fit one page; several products and persistent information needs may not.

- Separate campaign lifespan from publishing lifespan. Decide who maintains information later and whether future articles or support content need navigation.

- Compare the same acceptance requirements: accurate content, language links, reliable forms, accessibility and handover. More pages do not remove them.

## Decision to take away

Start with one page when it covers the current journey and expansion preserves ownership of content and URLs.

## A brief you can use

Adapt the text to your project

A landing page or a separate website?
- List buyer questions before action. A single offer and focused journey may fit one page; several products and persistent information needs may not.
- Separate campaign lifespan from publishing lifespan. Decide who maintains information later and whether future articles or support content need navigation.
- Compare the same acceptance requirements: accurate content, language links, reliable forms, accessibility and handover. More pages do not remove them.
Owner:
Missing evidence:
Acceptance decision:

## Source and reading context

The linked publication supports the factual example or technical context. The checklist and commissioning advice are editorial interpretation.

[Read the original source](https://developers.google.com/search/docs/specialty/international/localized-versions)

### Related work

[Website development](https://globalagenciesindex.com/services/website-development/) [SEO](https://globalagenciesindex.com/services/seo/) [Back to the library](https://globalagenciesindex.com/guides/)

A closer look

## A coordinated launch with Pickles?

Pickles lists coordinated international-launch work. Its United Elite Group case connects a website, advertising and a sales system. Review the evidence and confirm the team for your language and market.

[Discuss your brief](https://pickles.team/?utm_source=globalagenciesindex_com&utm_medium=referral&utm_campaign=guide_page_or_website) [Read the evidence first](https://globalagenciesindex.com/agencies/pickles-team/)

## Primary sources

- [https://developers.google.com/search/docs/specialty/international/localized-versions](https://developers.google.com/search/docs/specialty/international/localized-versions)