ChatGPT visibility: agency services and expertise
OpenAI documents OAI-SearchBot as the crawler used to surface websites in ChatGPT search, while GPTBot is a separate publisher control for possible model training. A responsible engagement reviews robots.txt and edge rules, confirms usable HTML, improves page structure and makes claims easy to verify. It then records representative prompts, dates, sources and answer wording without presenting one observation as a ranking.
Planning the work
The scope can include an access audit, question mapping, page briefs, internal links, implementation checks and a dated observation log. A useful handover separates what was changed from what was only observed and records limitations. Retrieval, source choice, answer wording and commercial outcomes remain controlled by the platform, so this service never promises inclusion, ranking, citation or leads.