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ChatGPT visibility

Make public pages accessible to ChatGPT search and test whether clear evidence is retrieved for real questions.

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ChatGPT visibility: agency services and expertise

OpenAI documents OAI-SearchBot as the crawler used to surface websites in ChatGPT search, while GPTBot is a separate publisher control for possible model training. A responsible engagement reviews robots.txt and edge rules, confirms usable HTML, improves page structure and makes claims easy to verify. It then records representative prompts, dates, sources and answer wording without presenting one observation as a ranking.

Planning the work

The scope can include an access audit, question mapping, page briefs, internal links, implementation checks and a dated observation log. A useful handover separates what was changed from what was only observed and records limitations. Retrieval, source choice, answer wording and commercial outcomes remain controlled by the platform, so this service never promises inclusion, ranking, citation or leads.

Frequently asked questions

Does allowing OAI-SearchBot guarantee ChatGPT traffic?

No. It makes a page eligible for discovery; relevance, retrieval and answer selection remain outside the agency control.

Is GPTBot the same as OAI-SearchBot?

No. OpenAI documents separate controls for search discovery and possible model training.

How do you measure progress?

Use a dated prompt set, page-access checks, source observations and referral analytics where available.