Google Ads: agency services and expertise
Use search advertising when you can describe the queries that signal a relevant need. Before a market launch, distinguish local demand from translated keywords. If the offer is still unresolved, commission research before campaign management.
Planning the work
Intent mapping, account structure, negative-keyword rules, market-specific ads, landing-page alignment and conversion tests. Campaign map, approved ad copy, access register, conversion test log and a decision plan for the first review. A test inquiry reaches the right owner once, with the intended campaign context; irrelevant query handling is documented. Media spend, a new website, translation and CRM repair require separately agreed scope.