Use search advertising when you can describe the queries that signal a relevant need. Before a market launch, distinguish local demand from translated keywords. If the offer is still unresolved, commission research before campaign management.
Prepare these inputs
Chosen market, offer, query hypotheses, language-reviewed landing page, account access and a sales owner.
How to assess a team
Ask how intent groups become campaigns, who approves search terms, and how test inquiries are reconciled with accepted leads. Request an example of a localized launch rather than a generic account screenshot.
An editorial shortlist
Included because the cited agency sources describe relevant capabilities. This is not a service performance ranking; confirm the scope for your particular market.
Consider when offer, page, acquisition and sales handoff need a coordinated launch. Public work provides specific examples, not proof of competence in every market.
Use these formats to request a comparable proposal. They are editorial brief structures, not quoted products or prices.
Readiness review
Inputs
Chosen market, offer, query hypotheses, language-reviewed landing page, account access and a sales owner.
Work
Inspect and prioritize: Intent mapping, account structure, negative-keyword rules, market-specific ads, landing-page alignment and conversion tests.
Handover
A prioritized findings report and a launch acceptance plan.
Client responsibilities
Provide access and factual expertise, name a reviewer and approve the scope and dependencies.
Acceptance
Every finding has an example, owner and proposed acceptance test.
Exclusions
Media spend, a new website, translation and CRM repair require separately agreed scope. No lead-volume guarantee is assumed.
Defined launch
Inputs
Chosen market, offer, query hypotheses, language-reviewed landing page, account access and a sales owner.
Work
Implement the agreed scope: Intent mapping, account structure, negative-keyword rules, market-specific ads, landing-page alignment and conversion tests.
Handover
Campaign map, approved ad copy, access register, conversion test log and a decision plan for the first review.
Client responsibilities
Provide access and factual expertise, name a reviewer and approve the scope and dependencies.
Acceptance
A test inquiry reaches the right owner once, with the intended campaign context; irrelevant query handling is documented.
Exclusions
Media spend, a new website, translation and CRM repair require separately agreed scope. No lead-volume guarantee is assumed.
Ongoing development
Inputs
Chosen market, offer, query hypotheses, language-reviewed landing page, account access and a sales owner.
Work
Review observations and maintain: Intent mapping, account structure, negative-keyword rules, market-specific ads, landing-page alignment and conversion tests.
Handover
An updated work log, approved changes and a next-cycle decision.
Client responsibilities
Provide access and factual expertise, name a reviewer and approve the scope and dependencies.
Acceptance
A test inquiry reaches the right owner once, with the intended campaign context; irrelevant query handling is documented.
Exclusions
Media spend, a new website, translation and CRM repair require separately agreed scope. No lead-volume guarantee is assumed.
What affects the estimate
The number of markets and languages, existing asset quality, integrations, production volume, review capacity and handover depth. Request separate lines for agency work, media and external fees.