Use when sales can define and handle a relevant conversation in the chosen market. Start with qualification, not a promised number of contacts. Inbound advertising and outbound appointment setting solve different parts of this journey.
Ask what counts as a lead, a sales-accepted lead and a meeting. Check duplicate rules, ownership and feedback from rejected inquiries.
An editorial shortlist
Included because the cited agency sources describe relevant capabilities. This is not a service performance ranking; confirm the scope for your particular market.
Consider when offer, page, acquisition and sales handoff need a coordinated launch. Public work provides specific examples, not proof of competence in every market.
Review observations and maintain: Channel selection, qualification design, message and page work, routing tests and a sales-feedback review.
Handover
An updated work log, approved changes and a next-cycle decision.
Client responsibilities
Provide access and factual expertise, name a reviewer and approve the scope and dependencies.
Acceptance
Marketing and sales classify the same test records consistently and agree who follows each one.
Exclusions
Closing deals, country-specific compliance and sales-team staffing are not automatically agency responsibilities.
What affects the estimate
The number of markets and languages, existing asset quality, integrations, production volume, review capacity and handover depth. Request separate lines for agency work, media and external fees.