Microsoft Copilot visibility: agency services and expertise
Microsoft documents that Copilot Search can use Bing search to ground answers from the web, while organisation settings and connected services can change what a work user sees. A project begins with response codes, robots.txt, sitemaps, canonical URLs, page content and Bing Webmaster diagnostics, then separates public-web tests from tenant-specific tests that require access.
Planning the work
The scope can include an access audit, question mapping, page briefs, internal links, implementation checks and a dated observation log. A useful handover separates what was changed from what was only observed and records limitations. Retrieval, source choice, answer wording and commercial outcomes remain controlled by the platform, so this service never promises inclusion, ranking, citation or leads.