Field note
United Elite Group: connect the website to acquisition
A renovation project connects a website, advertising and lead handoff.
Published work, examined
Eight source-based analyses of task, delivery and applicability.
Field note
Car2Sell: prepare the system behind inquiries
Research, a website and ongoing marketing in an automotive project.
Field note
Drivo: align the promise before the creative system
A branding example helps separate wording from positioning.
Field note
New Orleans Flooring: align creative and destination
A local campaign connects ad production and a focused lead page.
Field note
Page Publishing: inspect the experiment behind the headline
A multilingual campaign raises questions about mobile forms and measurement.
Field note
MPB: make the handover an operating capability
A move to an internal team illustrates sequencing and live training.
Field note
IWG: define the expansion test before scaling
A search experiment illustrates explicit hypotheses and review criteria.
Field note
Norse Atlantic: connect the launch across teams
An airline launch connects strategy, acquisition and responsibility.