Marketfield
Index

Practical guide

Who should review audience-language content?

Fluency, product accuracy and comprehension need different checks.

Work through the decision

  1. Give the language reviewer terminology, tone and context. Ask them to flag ambiguous promises and unexplained specialist language.
  2. Have the product owner approve facts separately. Native fluency does not establish whether a feature, price or service obligation is true.
  3. Ask relevant readers what the page offers and what they would do next. Record confusion without turning a few answers into market-wide statistics.

Decision to take away

Appoint reviewers before production and keep language review and factual approval in the same acceptance record.

A brief you can use

Source and reading context

The linked publication supports the factual example or technical context. The checklist and commissioning advice are editorial interpretation.

Read the original source