Document learning for the next market

Work through the decision

1. Separate reusable assets from local assumptions. Event definitions may transfer; the offer, query set and audience arguments may require new evidence.
2. Save the starting hypothesis, observation, intervention and result. Document unresolved confounders so the next team does not overstate the lesson.
3. Handover should include owners, sources, access, definitions and examples. Ask the receiving team which assumptions it will verify again.

Decision to take away

Reuse delivery mechanics; revalidate market fit. A successful first market is evidence to examine, not a guarantee.

Source and reading context

The linked publication supports the factual example or technical context. The checklist and commissioning advice are editorial interpretation.