Marketfield
Index

Practical guide

Compare agencies without a directly relevant case

Turn missing proof into a narrower procurement question.

Work through the decision

  1. Identify what the absent case should demonstrate: audience knowledge, technical delivery, language review or coordination. A sector logo would not prove all four.
  2. Request a relevant artefact without confidential data: a research plan, acceptance log, field map or handover structure. Apply the same request to each candidate.
  3. Consider a bounded diagnostic engagement. Define an observable output and continuation decision before buying a broad recurring scope.

Decision to take away

Missing evidence does not establish inability. Narrow the first commitment and make acceptance explicit.

A brief you can use

Source and reading context

The linked publication supports the factual example or technical context. The checklist and commissioning advice are editorial interpretation.

Read the original source