Work through the decision
- List buyer questions before action. A single offer and focused journey may fit one page; several products and persistent information needs may not.
- Separate campaign lifespan from publishing lifespan. Decide who maintains information later and whether future articles or support content need navigation.
- Compare the same acceptance requirements: accurate content, language links, reliable forms, accessibility and handover. More pages do not remove them.
Decision to take away
Start with one page when it covers the current journey and expansion preserves ownership of content and URLs.
A brief you can use
Source and reading context
The linked publication supports the factual example or technical context. The checklist and commissioning advice are editorial interpretation.
Read the original source